Hi, I'm Shafiq Efféndy, a self-taught Product Designer. For three years, I've done it all. Sketch in Figma, code it, ship it, watch users use it. One person, whole pipeline.

Principles I ship by

Design to productionDesign isn't done until it ships the way it was intended.
End-to-end ownershipUX, UI, and code. I carry the work all the way.
Consistency is a featureSystematic UI builds user trust and team speed.
Tools in service of qualityAI workflows raise my standard of execution, never replace it.

Selected work

ConceptSelf-initiated UX explorationsOn GoingClick to read the study

CEKAP

Smart Flight Companion. A calm, checkpoint-based support layer for stressed travellers at KLIA

ConceptSelf-initiated UX explorationsOn GoingClick to read the study

Gōshi Design System

A component library and UI framework spanning enterprise, consumer and physical products, starting with enterprise

ProfessionalShipped company workClick to read the study

Gain Secure Corporate Identity

A mark for an AI-driven company, built on the “://” every web address shares, with its colour and type system

ProfessionalShipped company workClick to read the study

Company Mode on Five Petroleum App

Buying subsidised diesel against a company-held quota, from vehicle to invoice in seven steps

ProfessionalShipped company workClick to read the study

CSP Reseller Billing at VSTECS

Monthly cloud subscription billing for VSTECS and its reseller network, designed and built front end in ASP.NET MVC

ProfessionalShipped company workClick to read the study

SKDS & SKPS at Five Petroleum

A web portal for fleet operators in Malaysia’s subsidised diesel scheme. Vehicles, drivers and subsidy points in one place